Intersecting Minds: Education, Business and Technology at the North Carolina State Jenkins Graduate School of Management

The Krispy Kreme Challenge

February 13, 2010
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North Carolina State is home to many amazing athletic events ranging from football and basketball to soccer and baseball. But none may quite top the Krispy Kreme Challenge. If you haven’t heard of this incredible road race, it more than lives up to its name. To boil it down, participants start at the NC State Belltower, run 2.2 miles to the local Krispy Kreme doughnut shop, eat 1 dozen doughnuts, then turn around and race 2.2 miles back to the finish line. If it sounds disgusting, that’s because it is.

This year, a small group of MBA students decided to participate in the challenge. I was fortunate enough to grab some footage of them before they began:

Unfortunately, I could not pick them out of the 6,000+ participants at the finish line to videotape some of the carnage. But perhaps it’s better that way since many many racers are unable to keep the doughnuts down as they make their way back.


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