Intersecting Minds: Education, Business and Technology at the North Carolina State Jenkins Graduate School of Management

Apple as Forerunner, Leaves US Chamber of Commerce | October 8, 2009

A few days ago, I posted about Apple’s business model potentially setting it up for failure down the road. However, in the here and now, Apple is still running at the head of the pack. Two days ago, Apple became one of the first major technology giants to quit the Chamber of Commerce over its climate change policy. Key passage:

In a letter to the Chamber’s president, Apple Vice President Catherine Novelli wrote, “Apple supports regulating greenhouse gas emissions, and it is frustrating to find the Chamber at odds with us in this effort.” As a result, Novelli said, “we have decided to resign our membership effective immediately.”

As climate change becomes a larger and larger threat to our economic sustainability, I find it completely unsurprising that large, multi-national corporations are taking a more progressive stance on the issue. Climate change will have an unprecedented impact economically, and those firms that take a more aggressive stance in combating global warming will reap the benefits.

First, they will be well-positioned from a branding and corporate social responsibility standpoint. Consumers are becoming ever more conscious and informed about which companies protect and which companies pollute the envrionment. Apple already has this component of the equation down in spades, due in large part to moves like this.

More importantly though, becoming more proactive on climate change has a huge strategic benefit, namely the emergence of the green economy. Who were the other three companies to leave the Chamber of Commerce? Energy companies: PG&E, PNM and Exelon. There is no doubt that the future of the global economy is green. Earlier today, a report was released estimating that China’s green-tech related economy could top $1 trillion… in 2013, four years from now. The race is on for position to capture a share of that immense market.


1 Comment »

  1. “Defiant Chamber Chief Says ‘Bring ‘Em On’”

    Comment by Nick — October 8, 2009 @ 7:34 pm

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