Intersecting Minds: Education, Business and Technology at the North Carolina State Jenkins Graduate School of Management

Salesforce and Twitter | March 24, 2009

Following up on my post yesterday about businesses taking Twitter to the next level, it looks like Salesforce is one step ahead of me. From the CNN article:

Enter Salesforce.com (CRM). At a Salesforce meetup in New York this morning, CEO Marc Benioff introduced “Salesforce for Twitter,” marrying Salesforce’s customer care software with the 140 character tweet… The advantages are obvious: Beyond better customer care, Salesforce’s approach is scalable as Twitter continues to grow. With multiple designated Twitter repliers at a company, it’s easy for customer care managers to track who on their team is answering how many Twitter questions and how helpful individual staff are being.

I’ll be keeping my eye out for stories like this one.

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1 Comment »

  1. This sounds really interesting… Know where to find more info?

    Comment by Brittany — April 3, 2009 @ 1:03 pm


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