Intersecting Minds: Education, Business and Technology at the North Carolina State Jenkins Graduate School of Management

Seth Godin on Social Networking | February 23, 2009

Business marketing guru Seth Godin on how social networking can add value… and on how it can’t:

Therein lies the true value of social networking sites like Facebook. It’s not just about adding lots of contacts to have them. It’s about making yourself more easily available to help people… and in turn to be helped by people. It helps to think of Facebook as a virtual rolodex, wherein you can manage literally hundreds of relationships. But the value of the relationship doesn’t come from simply being a “friend.” The value comes from connecting those around you to information and opportunities they are seeking and to possibly discover information and opportunities that you are seeking.

That’s the heart of networking. Facebook just makes it easier than ever to manage that process.


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