Intersecting Minds: Education, Business and Technology at the North Carolina State Jenkins Graduate School of Management

Social Networking | February 9, 2009

This is a topic I’ve been meaning to write about for awhile, but I haven’t had an opportunity to between school work and blogging about the economic crisis.

I believe the internet is a revolution on par with the printing press, the telephone or the personal computer because of how it has shrunk our world in terms of sharing information. Social networking and the rise of Web 2.0 are fundamentally changing the way businesses market and sell their products. And if you’re working in a business that’s not utilizing the internet and social networks, than you’re falling behind your competition. Web 2.0 has enabled groups of people with similar tastes and interests to exchange information easier than ever before. True social networks (i.e. facebook and myspace), blogs, and online community forums give a whole new meaning to word of mouth advertising. Instead of relying on a friend or neighbor in close proximity, a consumer can now reach out to a global community.

Over the coming days and weeks, when I find an interesting business case involving social networking, I’ll post it here. In the meantime, one of the better blogs on social networking and business I’ve found is from a local consulting company, Ignite Social Media. Check out this post on why DC Shoes needs more of a social media presence to get a flavor of what they’re about.


1 Comment »

  1. Glad you liked the post. Olivia is a good writer and has some interesting insights.


    Comment by Jim Tobin at Ignite Social Media — February 10, 2009 @ 1:29 pm

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